Technical SEO Audit Checklist for Care Homes: 12 Fixes Before Families Give Up on Your Site

A technical SEO audit is a detailed examination of a website’s technical structure, performance, and configuration to identify issues that affect how search engines crawl, index, and rank its pages. Unlike on-page SEO, which focuses on content, keywords, and headings, technical SEO deals with the backend elements that make a website accessible, secure, and easy for search engines to understand.

Several elements make an SEO audit technical, including website loading speed, Core Web Vitals, mobile responsiveness, XML sitemaps, robots.txt configuration, indexing directives, HTTPS security, URL structure, redirects, canonical tags, JavaScript rendering, structured data (schema markup), and internal linking architecture.

For care homes, these technical factors are particularly important because websites often contain multiple community pages, care service descriptions, photo galleries, virtual tours, and enquiry forms. Problems with website performance, crawling, indexing, or security can affect both search visibility and the experience of families visiting the website.

This guide explains 12 essential technical SEO elements for care home websites, including how to identify common issues, which tools to use for auditing, and the practical steps required to fix them. It also includes a technical SEO audit checklist to help care home operators monitor website health and maintain search engine accessibility.

Technical SEO vs On-Page SEO: What This Guide Covers

These two get mixed up often. Think of a care community’s building. Technical SEO is how the building is constructed: the structure, the doors, the wiring, the safety systems. On-page SEO is the interior: the titles, headings, and wording on each page.

This guide covers only the technical side. Why start there? Because a well-written memory care page does nothing if Google cannot reach it, load it, or index it. Fix the structure first. Then polish the content.

How Google Visits Your Website

One simple idea makes the checklist easier to follow. Google treats your site like an inspector visiting a new facility. It does three things, in order.

First, Google crawls your site. A small program follows your links from page to page, like an inspector walking from room to room. Second, Google indexes what it found. That means it saves the pages in its giant library. Third, Google ranks the saved pages when someone searches.

If crawling fails, nothing else happens. A page that never reaches the library cannot appear for “assisted living near me.” Every issue below blocks, slows, or confuses one of those three steps.

Words You Will See in This Guide

A few terms repeat. Here they are in plain English.

• Crawl: Google visiting and reading your pages
• Index: Google saving a page so it can appear in search
• Redirect: An automatic jump from an old web address to a new one
• Canonical: A tag that tells Google which version of a page is the official one
• Schema: Hidden labels in your code that explain your business details to Google
• Core Web Vitals: Three scores Google uses to judge how fast and stable a page feels
• Mobile-first indexing: Google judging your site mainly by its phone version

Set Up Your Free Tools First

Three free tools cover this whole audit. Set them up once and reuse them every quarter.

1. Google Search Console 

shows how Google sees your site. It lists errors, indexed pages, and speed scores. Go to search.google.com/search-console and add your website. Google will ask you to prove you own it. Your web developer can do this in ten minutes.

2. PageSpeed Insights 

tests how fast a page loads. Go to pagespeed.web.dev, paste any page address, and click Analyze. No signup is needed.

3. Screaming Frog SEO Spider

 is a desktop program that crawls your site the way Google does. The free version checks up to 500 pages, which covers most single-community sites. Download it, type your website address at the top, and click Start.

Got all three? Now the checklist.

A Note on Privacy Before You Begin

Families share sensitive details through your site: a parent’s diagnosis, a care need, a phone number, a move-in timeline. Depending on how your organization is set up, privacy rules such as HIPAA may apply to the information you collect. This guide covers technical SEO only and is not legal advice. Talk to your compliance advisor about forms, tracking tools, and data storage. Where this guide mentions forms and tracking, it flags the points to raise with them.

1. Slow Page Speed and Weak Core Web Vitals

What it is: Page speed is how quickly your page appears and becomes usable. Google measures it with three scores called Core Web Vitals. Largest Contentful Paint (LCP) tracks how long the main image or headline takes to show. It should land under 2.5 seconds. Interaction to Next Paint (INP) tracks how fast the page reacts to a tap. It should stay under 200 milliseconds. Cumulative Layout Shift (CLS) tracks whether things jump around while loading. It should stay under 0.1.

Picture walking into a community where nobody greets you for ten seconds. You would feel it. Visitors feel a slow page the same way.

Why care homes get hit: Senior care sites are heavy by design. Families want to see rooms, dining areas, gardens, and staff, so pages carry big photo galleries. Add a 360-degree virtual tour, an autoplay hero video of residents, a live chat widget, a review widget, a scheduling tool, and three tracking scripts, and the page grows fast. Each outside tool also loads from another company’s server, which adds delay you cannot control directly.

The stakes are higher than usual. Many families search on a phone, often late at night, often upset. They will not wait.

How to check it.

1. Open pagespeed.web.dev and paste your homepage address.
2. Click Analyze, then select the Mobile tab. Mobile is what Google judges first.
3. Look at the Core Web Vitals box at the top. Green means pass. Orange or red means work to do.
4. Scroll to the Opportunities and Diagnostics lists. They name the exact files slowing you down.
5. Repeat for a care-type page, such as memory care, and for your tour request page.
6. In Search Console, open Experience > Core Web Vitals to see scores across the whole site.
7. Find “Server response time” in the report. Anything over 800 milliseconds points at your hosting or theme.

How to fix it: Start with images, since they usually cause most of the damage. Free tools like Squoosh, or WordPress plugins like ShortPixel and Imagify, shrink them. A 6 MB room photo can drop to a few hundred KB with almost no visible loss.

• Save photos as WebP or AVIF, and resize them to display width
• Load virtual tours, YouTube, and Vimeo videos only after a click
• Replace autoplay hero video with a still image and a play button
• Lazy-load gallery images below the fold (they load as the visitor scrolls)
• Set width and height on every image so the page stops jumping
• Remove tracking and widget scripts you no longer use
• Upgrade cheap shared hosting if the server itself is slow

Do not lazy-load the top image, since it should load first. If the theme is the real problem, a rebuild beats patching. A team that offers web development services can fix this at the source.

2. Poor Mobile Responsiveness and Accessibility

What it is: Mobile responsiveness means your site rearranges itself to fit a phone screen. Google judges your site mainly by its phone version, which is called mobile-first indexing. If something is missing on mobile, Google treats it as missing everywhere.

Accessibility means people with different abilities can use your site, including people with low vision or limited hand movement. It is not a pure SEO topic, but it overlaps heavily with mobile quality, and it matters a great deal in senior care.

Why care homes get hit: Your visitors are adult children, but also older spouses and sometimes seniors themselves. Small text, low-contrast colors, tiny buttons, and tricky menus turn people away. Pop-ups that cover the screen on a phone frustrate everyone, and Google may judge pages with intrusive pop-ups more harshly. And a “Call us” number that is not tappable forces a family member to memorize digits while stressed.

Accessibility complaints and legal claims over inaccessible websites have affected many industries, including healthcare and senior services. Ask your legal advisor about your obligations.

How to check it

1. Open your site on a real phone. Not a resized browser window. A real phone.
2. Tap every menu item. Swipe every gallery. Try to call from the contact page. Try to book a tour.
3. On a computer, right-click any page in Chrome, choose Inspect, then press Ctrl+Shift+M (Cmd+Shift+M on Mac) to see phone views.
4. In the same Chrome panel, open the Lighthouse tab and run an Accessibility audit. It lists contrast, label, and size problems.
5. In Search Console, paste a page address in the top bar, click Test Live URL, then View Tested Page. This shows what Google sees on mobile.

How to fix it

• Make body text at least 16 pixels and use strong color contrast
• Make buttons and links large enough to tap with a thumb, about 48 pixels
• Add a tappable phone number in a sticky bar on every page
• Keep tour request forms short: name, phone, care type, and preferred time
• Remove or shrink pop-ups on phones
• Replace heavy PDF brochures with web pages, and keep the PDF as an optional download
• Label every form field clearly, and make sure the site works with keyboard navigation

3. XML Sitemap Errors

What it is: An XML sitemap is a list of the pages you want Google to find. Think of the directory board in a building lobby. It tells visitors which floor each office is on. A good sitemap lists your best pages only. A bad one lists everything, including junk.

Why care homes get hit: Senior care sites collect clutter: staff bios, job postings, event pages, newsletter archives, photo attachment pages, and old news posts. Plugins often add all of them to the sitemap automatically. Add old 404s and redirected URLs, and the file sends mixed signals. For a multi-community operator, the sitemap may also miss entire location pages.

How to check it

1. Type yourwebsite.com/sitemap.xml or yourwebsite.com/sitemap_index.xml into your browser. A 404 error means you have no sitemap.
2. Scan the list. You should see your homepage, each care-type page, each community page, your tour page, and your key resource guides. You should not see image pages, expired job posts, or “?filter=” links.
3. In Search Console, open Indexing > Sitemaps and check the Status column. “Success” is good. “Couldn’t fetch” is a problem.

How to fix it: Open your SEO plugin settings (Yoast or Rank Math). Switch off sitemaps for media attachments, tags, and empty categories. Make sure every sitemap URL loads, is not redirected, and is not set to noindex. Then go to Indexing > Sitemaps in Search Console, type your sitemap address, and click Submit.

4. Robots.txt and Noindex Issues

What it is: Two different things live here, and people confuse them. Robots.txt is a small text file at your site’s front door. It gives rules to crawlers, like a “staff only” sign on certain rooms. Noindex is a note on a single page that says “do not list this in search results.”

Why care homes get hit: Two opposite problems show up. The first is the classic one. A designer blocks Google while building a new site, and the block stays after launch. One line can hide your entire community from search.

The second is unique to this field: private content that should stay private. Family portals, resident photo galleries, newsletters with names, and internal forms sometimes sit on public addresses. A careless setup can let Google index them.

How to check it.

1. Type yourwebsite.com/robots.txt into your browser.
2. A healthy file for a WordPress site looks something like this:

User-agent: *

Disallow: /wp-admin/

Sitemap: https://yourwebsite.com/sitemap_index.xml

3. A dangerous file looks like this:

User-agent: *

Disallow: /

That tells every crawler to stay out of the whole site. Sound paranoid? Check anyway. It takes ten seconds.

4. In WordPress, open Settings > Reading and make sure “Discourage search engines from indexing this site” is unticked.
5. In Search Console, open Indexing > Pages and scroll to the reasons list. Look for “Blocked by robots.txt” and “Excluded by ‘noindex’ tag” on pages you want to rank.
6. Search Google for site:yourwebsite.com “portal” or “login” or “resident” to see whether private pages appear.

How to fix it: Remove the “Disallow: /” line. Do not block /wp-content/uploads/, since Google needs it to load your photos and floor plan files. Add a Sitemap line at the bottom. For stray noindex tags, switch the page to “index” in your SEO plugin, then use Request Indexing in Search Console.

For private areas, robots.txt is not security. It is a polite request, and it even announces where the private pages live. Put portals and resident content behind a real login, and add a noindex tag as a second layer.

5. Broken Links and 404 Errors

What it is: A broken link points to a page that no longer exists. The visitor sees a “404 Not Found” message. It is like a hallway door that opens onto a brick wall.

Why care homes get hit: Senior care sites change constantly. Events pass, menus update, pricing sheets get replaced, and staff pages come and go. Directory profiles, hospital discharge pages, local news stories, and senior center listings often link to old addresses on your site. Those links are valuable, and they now lead nowhere.

Outside links break too. A state licensing page moves. A Medicare Care Compare link changes. A partner’s website disappears. Families who hit a dead end in the middle of a decision often leave.

How to check it

1. Open Screaming Frog, enter your address, and click Start.
2. When the crawl ends, click the Response Codes tab.
3. Use the filter dropdown and pick Client Error (4xx).
4. Click any broken URL. In the bottom panel, click Inlinks to see which pages link to it.
5. In Search Console, open Indexing > Pages and look for “Not found (404).”
6. Open Links > Top linking sites to see who links to you, and check that those links still work.

How to fix it: Use a 301 redirect, which is a permanent forward from the old address to a new one. Plugins like Redirection or Rank Math make this simple, and your hosting panel can do it too.

Send each dead page to its closest match. An old memory care page goes to the new memory care page. Do not send everything to the homepage, since Google can treat that as an error too. Then update the internal links on your own site so they point straight to the live page.

Some pages are gone for good, such as an event from last year. A 404 is fine there. Build a helpful 404 page with a phone number, a tour link, and links to your care types.

6. Redirect Chains and Loops

What it is: A redirect chain is a series of jumps before a visitor reaches the final page. Imagine asking at reception for an office. You are sent to floor two. Then floor five. Then back to floor three. That is a chain. A loop is worse. Two redirects point at each other, and the visitor never arrives.

Why care homes get hit: Senior living is full of acquisitions, rebrands, and domain moves. A community changes owners, gets a new name, and moves to a new web address. Then the platform changes again. Each change adds new redirects on top of old ones, and old press links, directory profiles, and referral partner links pass through every layer.

Every jump slows the page and weakens the link value passing through. Chains are common on sites that have been rebuilt more than once.

How to check it

1. Crawl your site with Screaming Frog.
2. Click Reports in the top menu, then Redirects, then Redirect Chains.
3. Export the report. Each row shows the full path from the first URL to the last.
4. Click the Response Codes tab and filter by Redirection (3xx). Look for “302” or “307” codes, which are temporary redirects.
5. Test your old domain, if you have one, and see where it lands.

How to fix it. Point the first address in each chain straight to the final page. One jump only. Change temporary redirects (302) to permanent ones (301) if the move is permanent. Keep the old domain’s redirects running for a long time, since outside links will keep using them. Then update your own internal links so they never touch a redirect at all.

7. Duplicate Content and Canonical Errors

What it is: Duplicate content means the same page is reachable at more than one web address, or that several pages carry nearly the same text. Google then has to guess which one is the real one. A canonical tag solves part of this. It says, “This address is the official one.”

Picture an office with two street numbers on two different doors. Mail gets split between them.

Why care homes get hit: Four sources show up again and again.

The first is multi-community templates. An operator with eight communities copies one page and swaps the city name. Google sees eight near-copies and may show none well.

The second is borrowed descriptions. Many communities paste the same text into their site and into directory profiles. Google then sees one block of text in several places and may favor the directory.

The third is address variants. HTTP, HTTPS, www, and non-www versions of your site can all load. They are four separate addresses to Google.

The fourth is parameters. A tour booking link with tracking tags, or a care-type filter, can create many addresses for one page.

How to check it

1. Type four versions of your homepage into a browser: http://, https://, http://www., and https://www. All four should end up at one single address.
2. In Screaming Frog, click the Canonicals tab. Look at the Missing, Non-Indexable Canonical, and Canonicalised filters.
3. Click the Content tab and open the Exact Duplicates filter. Near-duplicate checks need an extra setting and may depend on your version, so check the tool’s help page.
4. In Search Console, open Indexing > Pages. Look for “Duplicate without user-selected canonical” and “Duplicate, Google chose different canonical than user.”
5. Copy a sentence from a community page and search for it in quotes to see where else it appears.

How to fix it: Choose one main version of your site and redirect the others to it. Give every page a self-referencing canonical tag. Your SEO plugin usually does this by default. Point filter and tracking-parameter addresses back to the main page with a canonical tag. For multi-community sites, give each community page its own text: its own staff, amenities, neighborhood, tour details, and care types. Rewrite any copy that matches a directory listing.

8. Missing HTTPS and SSL, and Weak Form Security

What it is: HTTPS means the connection between your visitor and your site is encrypted. SSL is the certificate that turns this on. You see it as a padlock in the browser bar. Without it, browsers show “Not secure.”

Why care homes get hit: Your site asks families for a name, phone number, and the care situation of someone they love. A “Not secure” warning next to a tour request form stops people cold. Browsers show it prominently, and trust is the whole point of a care decision. HTTPS is also a small Google ranking signal.

How to check it

1. Look at the address bar on your homepage. You want a padlock.
2. Type the http:// version of your address. It should jump to https:// on its own.
3. Press F12 in Chrome and click the Console tab. Look for “Mixed Content” warnings. This means a few files, such as old photos or a form script, still load over the insecure version.
4. Click the padlock and open the certificate details to check the expiry date.
5. Open every form on your site and confirm each one loads on an HTTPS page.

How to fix it: Most hosts offer free certificates through a service called Let’s Encrypt. Ask your host to install one. Then redirect every HTTP address to its HTTPS twin. In WordPress, update both address fields under Settings > General to start with https. Replace old HTTP links inside your pages. Switch on auto-renewal, since an expired certificate throws up a scary warning page and scares off families.

On forms and tracking, raise these questions with your compliance advisor: where form submissions are stored, which third-party tools can see them, whether your analytics and ad pixels collect anything sensitive, and whether you need a clear privacy notice and consent banner. A privacy policy page that is easy to find also builds trust.

9. JavaScript Content Google Can’t See

What it is: JavaScript is code that builds parts of a page after it opens in the browser. Some tools use it to load content only after a click, a scroll, or a search. A visitor sees the full content. Google may see a space.

Picture a showroom where the displays only appear when the visitor says a password. A person who knows the password sees everything. An inspector who does not sees empty rooms.

Why care homes get hit: Senior care sites lean on interactive tools: floor plan viewers, availability checkers, pricing calculators, community finders with maps, and 360-degree virtual tours. Many are loaded from a third-party tool inside a frame. When content sits inside a frame, Google may attribute it to the other company’s site, not yours. And when a page builder loads care-type details only after a tab click, Google may never see that text.

Google can run JavaScript, but later and not always fully.

How to check it

1. In Search Console, paste a page address, such as your floor plans page, in the top bar.
2. Click Test Live URL, then View Tested Page.
3. Open the Screenshot tab and compare it with what you see in your browser. Missing sections mean a rendering problem.
4. Open the HTML tab and search for a phrase from the missing section. If it is not there, Google cannot see it.
5. As a quick extra test, press Ctrl+U on the page to view the raw code and search for the same phrase.

How to fix it: Ask your developer to apply these changes.

• Put key text, such as room types, amenities, and starting prices, in the page itself, not only inside a widget
• Use real links with an href for every important page, not click events
• Keep care-type details out of tabs and sliders that need a click
• Add a short written summary beside every virtual tour or floor plan viewer
• Replace “load more” buttons with numbered pages that have their own addresses

10. Missing or Conflicting Schema

What it is: Schema is a set of hidden labels in your page code. They tell Google exactly what a page is about. LocalBusiness schema labels your community’s name, address, phone, and hours.

Why care homes get hit: Most senior care sites have no schema, so Google guesses. Others have too much. A plugin, a theme, and a page builder each add their own version, and the three disagree. Multi-community operators often show one set of details on every page.

There are also two rules that matter here. First, Google does not allow businesses to mark up their own reviews on their own site to earn star ratings. Doing so risks a manual action. Keep your reviews on Google and on trusted directories. Second, do not use schema to make medical claims or promises. Mark up only plain business facts.

How to check it

1. Go to search.google.com/test/rich-results and paste your homepage address.
2. Look at the detected items. You want to see LocalBusiness or a similar business type.
3. Press Ctrl+U on your homepage and search for “ld+json.” Several blocks that describe your community in different ways signal a conflict.
4. Test the same page in the Schema Markup Validator at validator.schema.org.
5. In Search Console, check the Enhancements section for errors.

How to fix it: Use JSON-LD, one clean block per page, with details that match your Google Business Profile exactly. Multi-community sites need one block per community, on that community’s own page. Schema.org does not have an exact type for every kind of care community. LocalBusiness is a safe base, and you can check schema.org for a closer healthcare-related type if one fits your setup.

Here is a basic example with placeholder details:

json

{

  “@context”: “https://schema.org”,

  “@type”: “LocalBusiness”,

  “name”: “Willow Creek Senior Living”,

  “url”: “https://www.willowcreekseniorliving.com/”,

  “telephone”: “+1-512-555-0142”,

  “description”: “Assisted living and memory care community in Austin, Texas.”,

  “address”: {

    “@type”: “PostalAddress”,

    “streetAddress”: “400 Willow Creek Road”,

    “addressLocality”: “Austin”,

    “addressRegion”: “TX”,

    “postalCode”: “78759”,

    “addressCountry”: “US”

  },

  “openingHoursSpecification”: [

    {

      “@type”: “OpeningHoursSpecification”,

      “dayOfWeek”: [“Monday”, “Tuesday”, “Wednesday”, “Thursday”, “Friday”, “Saturday”],

      “opens”: “09:00”,

      “closes”: “17:00”

    }

  ],

  “areaServed”: [“Austin”, “Round Rock”, “Cedar Park”],

  “sameAs”: [

    “https://www.facebook.com/willowcreekseniorliving”,

    “https://www.linkedin.com/company/willow-creek-senior-living”

  ]

}

Use your tour or office hours, not care hours, unless they are the same. Test the block again in the Rich Results Test. Schema does not guarantee a ranking jump. It removes guesswork.

11. Poor URL Structure and Parameter Bloat

What it is: A URL is the web address of a page. Clean URLs work like clear street addresses. “400 Willow Creek Road” tells you where to go. “The yellow building behind the gate” does not.

Compare willowcreek.com/?page_id=482 with willowcreek.com/care/memory-care/. The second one tells Google and visitors what the page holds before it loads.

Why care homes get hit: Page builders and booking tools create ugly addresses. Tour scheduling links add tracking strings. Care-type filters and price filters add more. These extra strings are called parameters. Google may crawl thousands of them and ignore your real pages. Multi-community sites often pick no clear pattern, so one community is /locations/austin/ and another is /communities/round-rock-senior-living-2024-final/.

How to check it.

1. Crawl your site in Screaming Frog.
2. Click the URL tab.
3. Open these filters one by one: Parameters, Underscores, Uppercase, and Over 115 Characters.
4. Scan the list. Ask a simple question for each address: could a stranger guess what the page is about?

How to fix it: In WordPress, open Settings > Permalinks and choose “Post name.” Keep addresses short, lowercase, and hyphenated. Group pages in clear folders such as /care/, /communities/, and /resources/. Use one pattern for every community, such as /communities/austin-tx/. Skip dates, ID numbers, and session strings. Pick one rule for trailing slashes and apply it everywhere.

Be careful with old pages. Once a page has links from directories or press, its address is set. Changing it needs a 301 redirect at minimum. For tracking parameters, ask your developer to add canonical tags, or switch to tracking methods that do not change the address.

12. Orphan Pages and Deep Site Architecture

What it is: An orphan page has no links pointing to it from anywhere on your site. It is a room with no door. Nobody finds it, and Google does not either. Site depth is the number of clicks it takes to reach a page from the homepage. A page six clicks deep is like a room at the end of a long basement corridor.

Why care homes get hit: Care-type pages sometimes sit only inside a dropdown that Google struggles to follow. Family resource guides, such as “when is it time for memory care,” get published and never linked. Old community pages drop out of the menu. Pricing and floor plan pages hide behind forms.

Orphans and deep pages get crawled rarely, and they rarely rank. A family searching “memory care cost” may never reach the page you wrote for them.

How to check it:Use two lists and compare them.

1. Crawl your site with Screaming Frog. Click the Internal tab, filter by HTML, and click Export. This is list one: pages Google can reach by following links.
2. Open your sitemap in a browser. Copy all the page addresses into a Google Sheet. This is list two: pages you want found.
3. In the sheet, paste list one into column A of a second tab. In the first tab, next to each sitemap address, type =COUNTIF(Tab2!A:A, A2) and drag it down. Any row that returns 0 is an orphan.
4. For depth, go back to the Screaming Frog Internal tab. Sort the Crawl Depth column from high to low. Important pages should sit at depth 3 or less.

How to fix it: Link every orphan from a page that already gets traffic. Connect each care-type page to the communities that offer it, and each community back to its care types. Link resource guides from the care-type pages they support. Add a clear “Schedule a Tour” path from every key page. Add breadcrumbs, which are the small trails near the top that read Home > Care > Memory Care. Use descriptive link text such as “memory care in Austin,” not “click here.” Three internal links per page is a fair minimum.

Technical SEO Audit Template You Can Copy

You now have 12 checks. Put them in a sheet so you can run them again. Add columns for status, owner, and date. Run the full audit every quarter. Also run it after any redesign, hosting move, ownership change, or new community launch. A quick monthly look at Search Console errors catches small problems before they grow.

Where to Start

Do not fix all 12 in one week. Order matters. Start with issues that can block everything: robots.txt, noindex tags, and HTTPS. Then fix the paths: sitemap, 404s, and redirects. After that, work on speed, mobile, and JavaScript rendering, since those protect the family’s first impression. Finish with canonicals, schema, URLs, and internal linking.

If you run several communities, audit one location first. Fix its issues, then roll the same fixes across the others.

Each fix builds on the one before it. A clean base lets your Google Business Profile, reviews, and care-type pages do their job. It also sets up the rest of your plan: reviews, local listings, and content that answers real family questions. If your site needs more than patches, a rebuild with strong mobile speed and a clear structure is often the faster path.

Next Step

A family decides in minutes whether your community feels safe and trustworthy, and your website is often the first thing they judge. Codestro offers SEO for care homes that includes technical audits and fixes, Google Business Profile management, a review pipeline, care-type pages, and monthly reporting.

 You can also book a free 30-minute strategy call and get a clear audit plan for your site.