In last few years, the demand for real-time engagement platforms has continued to expand. With people seeking more authentic digital experiences, live streaming has become one of the strongest ways to connect, create and connect community.
In this case study, we will look at how Codestro partnered with Repso Live, an innovative new interactive live streaming platform, to help realize their vision of an engaging interactive entertainment platform. Codestro helped Repso Live with everything from ideation and UX design through back-end scaling and monetization features. We worked closely with Repso Live to develop an app that would seamlessly blend technical excellence and user joy.
About Repso Live
Repso Live is an interactive live stream platform that allows users from around the world to connect with one another via a real-time video broadcast, real-time chats and virtual gifting to creators. Repso Live allows creators the following features:
- High-quality live video streams
- One-to-one video chats and group sessions
- Interactive games and photo sharing
- A virtual gift system so that creators can monetize their time with users
- Community-building tools
In addition to being an entertainment platform, Repso Live offers a platform that truly connects humans. Traditional social media platforms sometimes carry the burden of making people feel isolated after seeing content. In contrast, Repso is focused on real-time, authentic engagement. Users can watch, chat and play, and build genuine friendships, while creators have the opportunity to showcase their gifts and talent.
The Challenge
Codestro was excited to partner with Repso Live with a clear vision:
- Build a scalable, high-performance live streaming app for thousands of concurrent users
- Create an attractive user experience (UX/UI) with a modern, welcoming, and intuitive feel.
- Add monetization features such as gifts and rewards for creators.
- Real-time stability for video and chat with very low-latency.
- The capability to scale in different regions globally.
While the challenge wasn’t only to create a technically sound product; it was also to build an app that captures creativity and is community-focused while allowing monetization without breaking trust with the user.
Codestro’s Approach
1. Discovery & Strategy
Codestro initiated a reflective time of exploration during which, they consulted Repso Live stakeholders to:
- Determine primary user personas (content creators, casual viewers, community builders).
- Identified must have features of a potential MVP (minimum viable product).
- Find out scaling requirements.
This consultancy even enabled Repso Live to have its business strategy run congruent with Codestro tech roadmap.
2. UI/UX Design
The design team constructed Repso Live to be extremely bright and colorful, though easy to live and easy to interact with.
- Use of color & branding: Brilliant energetic colors which are lively and exude positivity.
- User journey mapping: The first-time user and the regular creator is easy to navigate.
- Interactive designs: Smooth live streaming, simple layout of chat, gifts and live engagement.
- Universal design: Learn to cater to all users to make them feel welcome.
With a keen consideration of an intuitive flow, Codestro simplified the process of locating it, using it and participating in maker ecosystem.
3. App Development
Codestro engineers designed the Repso Live architecture with a unique set of technologies that allowed supporting the specific custom needs of the live streaming and real-time communication technologies.
- Real-time Technology: Agile stream to protocol integration processes for smooth video output.
- Chat & Interaction: Real-time messaging APIs that enable the group chat, emojis and gifts notifications.
- Back-end Architecture Ability to scale back-end architecture in a cloud system to handle any large influxes of users.
- Monetization: virtual gifts ecosystem to fund creators using the revenue-share scheme.
- Security: Offer data encryption and secure login available to assure customers of security.
The development process adopted by Codestro could be best described as an agile one, there were testing and feedback loops whenever a development was done and features could be continuously developed and refined.
4. Testing & Quality Assurance
The presence of live streaming applications adds issues such as buffering, lag, and such a basics as user experience. To resolve such situations, Codestro QA team has done the following:
- Stress tests to create emulation of many concurrent users.
- Cross-device Android and iOS testing.
- Testing of the network like in low bandwidth regions.
- Usability testing using actual creators to be done in form of UAT.
This intense practice helped minimize downtime and ensure reliability at launch.
5. Deployment & Post-Launch Support
After the development and testing phase ended, Codestro delivered the app code to the app stores and put the monitoring tools in place to track performance metrics, then after launch, they provided:
- Ongoing and new feature updates.
- 24/7 technical support to address issues.
- Data analytics dashboards for Repso Live to monitor engagement, retention, and monetization.
Key Features Delivered by Codestro
- Quality Streaming: Smooth, low-latency broadcasts to a global audience.
- Virtual Gifting: Enabling creators to monetize themselves.
- Interactive Chat & Games: Engaging and participatory elements to their streams.
- Tools for the Creator: Allowing instant access to their dashboard, managing their profile and earnings.
- Community Design: Features helping creators to build friendships, rather than just followers.
Results
Repso Live and Codestro came together to create a platform that was able to get traction very quickly:
- 1,000+ downloads shortly after launch, in the first few weeks.
- 4.8 stars on Play Store with 34 reviews.
- User feedback from viewers and creators were that streaming went smoothly and features were fun and engaging.
- Early creators had positive comments about their streams on Repso Live.
- Users loved the authentic, community-driven aspect, as compared to other typical social apps.
Client Testimonial
“Choosing to work with Codestro was the best move for Repso Live. From the design and development perspective, their team understood our vision and turned it into a reality. The app looks and acts great, and our users love the seamless experience, creaters have already started to monetize and now instead have a monetization model in place.” — Repso Live Team
Lessons Learned
- User first design matters: Both creators and viewers appreciated the user interface/user experince why is it intuititve.
- Scalability matters: Creating a plan for ell rapid growth as well as ensuring no bottle knees were in place before creating.
- Monetization must feel native: The gifting system was accepted and a great experience because complimented how the user interacts.
- Community engagement increases retention and engagement: Repso Live is primarily a space where one can create and host meaningful engagement.
Future Roadmap
Codestro and Repso Live are already hard at work on additional features:
- AI powered recommendations for content.
- International language support.
- AR filters with effects during live stream.
- Creator subscription models.
Final Insights
Repso Live’s successful launch evidences how the right blend of visionary clients and competent developers, can build an immersive digital experience. By focusing on real-time interaction, monetization, and community building, we believe that Repso Live will compete aggressively in the global live streaming marketplace.
Repso Live is surely not just a platform, but also a developing community where users interact, creators improve their performance, and meaningful interactions inthe digital world occur on a daily basis, which can only be achieved through Codestro and their dual-pronged web development/app design expertise.