Client: RedCrude
Industry: Cryptocurrency & Equity Trading
Service Delivered: Full UI/UX Web Design using Figma
Project Type: Scalable, Responsive, Multi-Asset Trading Platform
Design Tool: Figma
Status: Completed and Delivered for Development
Agency: Codestro
About the Client – RedCrude
RedCrude is an exciting trading startup which is changing how people interact with the traditional equity markets, along with the rapidly changing markets of crypto-assets. Their platform is creating a bridge between stocks, cryptocurrencies, NFTs and digital collectibles in a simple platform.
Their vision is to create a future-ready investment ecosystem focused on:
- Accessibility: Tools for both beginners and experienced traders
- Transparency: Real-time data and user feedback
- Security: Interfaces that help users build trust, in what is a volatile and confused market
With so many competitors from the trading space such as Binance, Robinhood, Upstox and many others, RedCrude knew that their competition was going to focus most on a flawless user interface and user experience – this was to be their unique selling proposition. This is where Codestro comes in.
The Challenge: A Trading Platform That Feels Effortless, Yet Powerful
RedCrude came to Codestro with a challenge:
“Design a platform that combines the depth of a full trading terminal with the simplicity of a mobile banking app.”
They needed:
- A fully-responsive web platform for desktop and mobile
- A live trading dashboard with a dual-market (crypto + equity) structure
- Visual integration of charts, performance indicators, and real-time pricing
- Simple order workflows for market/limit orders
- A seamless onboarding process with login, KYC, and wallet integration
- Informational pages (About, Contact, Privacy Policy, Terms)
- A developer-ready Figma file that had all components organized and documented
Project Goals
- Create one brand/design language across all modules of the platform
- Create a clean user flow to manage account setup, portfolio management, and trading integration
- Create a flexible design system that will allow for future integrations (example: staking, NFTs, token launchpads, etc.)
- Have a design that is mobile responsive, developer friendly, and performance optimized.
- Ensure clarity, speed, and trust are inherent in the UX
Research & UX Planning
Before any screens were designed, the Codestro UX team did their research to make sure that our product was based on real market needs.
Our Process Included:
- User Personas: We structured a beginner investor, intermediate trader, and seasoned professional investor.
- Competitor Benchmarking: We also benchmarked major platforms (Binance, CoinDCX, KuCoin, Zerodha, and Robinhood) to understand some of their key design features.
- UI Trends: We looked at dashboards, dark mode, live tickers, modal processes, and mobile activity.
- What were our pain points? Poor mobile UX, information overload.
We Mapped:
- User Journeys: Account creation, KYC, trading, wallet management, help center access
- Wireframes: All of the major modules, layouts, and visual zones
- Key User Actions: Buy/sell flows, CTA placements, feature discovery
Figma Execution: What Codestro Delivered
We designed a scalable, full-feature trading platform with Figma, focused on consistency, clear layouts, and retrainable design.
Key Screens Designed:
- Homepage: Value proposition, call to action, trust-related content
- Market Overview: Real-time performance analysis for crypto and equities
- Trading Terminal: Binance-style dashboards with order books, charts, and order placement panels
- Buy/Sell Module: Clean toggles between market and limit orders and a clutter-free clean view
- Interactive Charting View: Price and performance with interactive scrolling timeframes
- User Registration & KYC: Step-by-step flow with graphics, cues, and feedback
- Wallet Dashboard: Token balances, transaction history, deposit/withdraw flows
- Content Pages: About Us, Contact, Privacy Policy, Terms & Conditions
- Navigation: Responsiveness for headers, footers, and quick access menus
Design System & UI Kit
Codestro produced a flexible and reusable component-based system designed for development scalability.
Components Included:
- Typography: Hierarchy for headings, user data points, labels, captions
- Color Systems: Support for Light & Dark Modes with accessible contrast ratios
- Buttons: Primary, Secondary, Loading States, Disabled States
- Forms Elements: Custom dropdowns, toggles, KYC steps, and validation states
- Charts & Graphs: Real-time data compatibility with front-end charting libraries
- UI Elements: Tooltips, Popovers, Tabs, Error States – alerts – banners
- Responsive Grids: Desktop; tablet; mobile (made to scale)
Each component was properly labelled, grouped, and documented within Figma to accelerate the front-end development process.
Developer Handoff
Codestro ensured a clean, efficient handoff to RedCrude’s development team by providing:
- Pixel perfect mock ups
- Developer annotations about spacing, grids, and interaction logic
- Tokens for colour and font guidelines
- Announced logos, icons, and visual assets prepared for export in .svg
- A well constructed Figma file to support developers onboard quicker
Results & Impact
RedCrude’s web design system became the backbone of its product launch.
Key Outcomes:
- 40% reduction in front-end design and integration time
- Faster prototyping due to improved onboarding UX helped cement investor confidence in RedCrude
- Cohesive layout and UI library allowed for speedier development
- Scalable ‘system’ allowed RedCrude to plan for future modelling such as staking and NFT integration.
What’s Next for RedCrude?
The platform is now prepped for:
- NFT Marketplace
- Token Launchpad
- Investment Education Dashboards
- Referral and Affiliate Programs
- Mobile App Design (Phase II)
Final Thoughts
At Codestro, we feel that powerful design is more than pixels — it’s comprised of performance, usability and trust. RedCrude was built with future-facing digital trading experience with solid design principles from Figma.
Whether you are building the next generation of trading platforms or a disruptive fintech tool — we’re here to help you design, develop and scale.
Let’s build something great — connect with us.
FAQs
Q-1. What types of assets can users trade on RedCrude?
Ans- RedCrude offers not only standard equity instruments but also several major cryptocurrencies (BTC, ETH, USDT), and its clients are allowed to experience a truly groundbreaking type of trading with various combinations.
Q-2. Why did you choose Figma for this project?
Ans- Figma is a real-time collaboration, reusable component, and seamless developer handoff tool; which is ideal in designing complex trading interfaces.
Q-3. Is RedCrude’s platform mobile-friendly?
Ans- Absolutely. Each screen was developed with its responsible breakpoints and desktop, tablet and mobile functionality.
Q-4. How does RedCrude compare to competitors like Binance?
Ans- RedCrude also involves a more consistent experience across asset types, new UI chosen in the aid of more straightforward onboarding, and an acute attention to accessibility, but without tradeoffs to features.
Q-5. Can this design system support future features like staking or NFTs?
Ans- Yes. The modular design system used by Codestro is scalable – that is, new features can be added with little to no delays, and the UI does not have to be designed afresh.