Client Overview: Elan Securities LTD
Industry: Financial Services & Trading
Location: Thailand
Platform: WordPress
Website: https://elansecurities.com
Understanding the Client’s Vision
Elan Securities LTD is a new financial trading company based in Thailand that provides a comprehensive range of trading services, including forex, stocks, cryptocurrencies, and commodities. As an emerging brand with a global mindset, the client needed to develop an online presence that accurately depicted their level of credibility while knowing that users all over the world wanted a fast, seamless experience.
Elan Securities had a simple online presence, but it did not share the tech stack or UX/UI sophistication needed in today’s rapidly moving and trust-based world of financial trading. Codestro was brought in to develop a custom WordPress site that could elevate their website to a global standard.
The Challenges We Needed to Solve
Elan Securities was ready to scale a new business and needed a real digital backbone that would support that. The problems we were solving were:
- Old Design & Functionality – The old site did not convey a modern design language that would help them establish trust and credibility in the financial services space.
- Security Compliance – As a financial trading website, they required really high security compliance standards.
- User Experience – The client wanted to create a friendly user experience for users at any level of trading skill.
- Global Audience – Elan Securities sought to acquire users in different parts of the world, therefore multilingual support and performance optimization would be necessary.
- SEO Limitations – The website required foundational SEO to be seen in the competitive online trading spaces.
Codestro’s WordPress Development Approach
With a solid brief established, our team unpacked the brief with a strategic, phased process to develop a modern, secure and high-performing website to the clients specifications.
Phase 1: Discovery and Planning
We started by understanding the brand, mission, and target markets for Elan Securities. Our team battered down key competitors and evaluated global financial trading platforms to define the best in market functionality and user experience benchmarks.
Phase 2: Design and Prototyping
With help of wireframe and mockups we designed a visually convincing lexicon of trust, clarity and engagement on the part of the user. Among the major design principles included:
- No ambiguous organisation, good hierarchy
- Financial sector Professional sets of colours that are consistent
- Good action prompt statements to create accounts and contact which are impressive
Phase 3: Custom WordPress Development
The site was created on WordPress in such a manner so that a person could easily manage the content and to provide possibilities in future improvement. The following areas were among those specified by the custom WordPress development process:
- Responsive Design – The design had to be applicable on all gadgets – mobile and tablet, so full functionality could be realized
- Optimized Architecture – Design a modular lightweight site that is formulated to deliver quicker load time, and performance to the user.
- Multilingual Capability: Incorporation of WPML to have language switch, internationalizing the site.
- Safety & Security: reCAPTCHA incorporated, SSL encryption, backup process, secure forms to contact.
- SEO Optimisation: The use of SEO best practices and practices such as meta tag optimisation, schema markup and structured URLs.
Phase 4: Testing and Deployment
We carried out an audit check before going live which involved;
- Compatibility testing Device and browser
- Page loading using GTmetrix and Google Page Speed Insights
- Checking security through testing to ensure data was safeguarded and user was unharmed
The site was deployed on the best hosting plan to the market, which was optimized for WordPress performance and security.
Key Features Implemented
- Custom WordPress theme catering to finance industry
- Multilingual capabilities with integration of WPML
- Lead generation forms – converting visitors into prospects
- Market overview sections with dynamic updates
- Trust building components – security badges if any, transparent company history, testimonials, and more
- Blog functionality – speaking to thought leadership and SEO
- Analytics – tracking user interaction and performance
The Impact of Codestro’s WordPress Development
In the weeks following the launch of the new site, Elan Securities demonstrated measurable improvements.
- 30% increase in the duration of sessions showed user engagement
- 25% decrease in bounce rate indicated improved website content alignment together with a more intuitive information architecture
- Improved lead conversions dedicated call to action with better usability in completion of forms
- Enhanced the globality with new users registering from 15+ countries
- No security issues reported after launch as a result of our compliant development processes displayed.
WordPress Technology Stack Used
- CMS: WordPress
- Theme: Custom-built
- Page Builder: Elementor (for easy client edits)
- Languages: WPML plugin for multilingual support
- Security: reCAPTCHA, SSL, regular backup processes, secure hosting
- Analytics: Google Analytics & Search Console
- Optimization: LiteSpeed cache and image compression tools
Final Outcomes and Learnings
A definitive case study of how strategic WordPress development can enable a financial services brand to perform on a global stage, build user trust and generate leads efficiently. By valuing performance, respecting design aesthetics and optimizing regulatory compliance processes, Codestro built an effective digital asset as an anchor for Elan Securities’ global digital business.
The financial landscape is continually changing, and we are delighted to have contributed to Elan Securities becoming an effective digital competitor in the international trading arena.
Ready to Build Your Financial Trading Platform?
Whether you’re in fintech, trading, or investment services, Codestro’s experience in WordPress development for financial platforms ensures scalable, secure, and conversion-focused results.
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